Level Up Your LinkedIn Videos: Why Hiring a Pro Editor Beats DIY in 2025
As we dive into 2025, LinkedIn remains a powerhouse for business networking and marketing, and video content is one of its most effective tools. But as video marketing evolves, so do the challenges of creating high-quality, engaging content that stands out in a crowded feed.
This year, vertical LinkedIn videos are set to take centre stage. With audiences increasingly consuming content on mobile devices, vertical formats provide a seamless, full-screen experience that’s impossible to ignore. For businesses, this shift presents a fantastic opportunity to capture attention—but it also raises the question: who should handle your video content?
If you’re weighing the pros and cons of producing videos in-house versus outsourcing to an experienced video editor, let’s break down why the latter is the smarter investment for 2025.
1. Experience and Efficiency Trump AI Tools
AI-powered tools for video creation and editing have made big waves recently. Platforms like Canva and CapCut offer features that allow non-editors to craft videos without much technical know-how. While these tools are impressive, they’re far from a magic solution for businesses.
Here’s the truth: even with AI on your side, creating polished, professional content still requires a significant investment of time—especially if your staff aren’t seasoned editors.
For an experienced video editor, these tasks are second nature. We’ve spent years mastering the art of storytelling, pacing, and visual aesthetics. What might take your in-house team hours—or even days—can be achieved by a professional in a fraction of the time. Hiring a dedicated editor allows your team to focus on their strengths while leaving the heavy lifting to someone who lives and breathes video production.
2. Vertical LinkedIn Videos: Don’t Get Left Behind
Vertical video content is rapidly becoming the norm across all social media platforms, including LinkedIn. As mobile usage continues to dominate, businesses need to adapt to this format to ensure their content looks professional and optimised for their audience.
But creating vertical videos isn’t as simple as cropping your existing footage. It requires an editor with a keen eye for framing, text placement, and storytelling to make the most of the format. An experienced video editor knows how to craft vertical content that doesn’t just fit the screen but also maximises engagement, whether it’s a quick promo, a thought-leadership snippet, or an event highlight.
Getting someone on board early in 2025 means you can stay ahead of the curve, ensuring your brand’s content is modern, visually appealing, and primed for LinkedIn’s growing emphasis on video.
3. Repurposing Content: Doing More With Less
One of the most valuable skills an experienced video editor brings to the table is the ability to repurpose content. Have a 30-minute interview? A skilled editor can break it down into multiple engaging clips optimised for LinkedIn. Launching a new product? They can transform one piece of footage into a teaser, a behind-the-scenes video, and a customer testimonial—all tailored to different audiences.
Repurposing isn’t just about cutting down on costs (though it certainly helps). It’s about ensuring every piece of content works harder for your business, maximising its reach and impact. Professionals know how to create a cohesive strategy that leverages every second of footage, delivering a better return on investment.
4. Consistency Builds Trust
A common issue with in-house video production is inconsistency. Your marketing team might produce one great video, but the next may lack polish or alignment with your brand.
Consistency in video quality, style, and messaging is critical to building trust and credibility with your audience. An experienced editor ensures that every video you publish meets the same high standards, reflecting your brand in the best possible light.
5. Save Money (and Headaches) in the Long Run
At first glance, outsourcing your video editing might seem like an extra expense, but when you look at the bigger picture, it often saves money in the long run. By working with an experienced editor, you eliminate the need for expensive software, extensive training, or extra hours spent by your team trying to piece together videos.
Moreover, a professional editor reduces the risk of publishing subpar content that could damage your brand’s reputation—something no AI tool or untrained in-house editor can guarantee.
Invest in LinkedIn Video Success in 2025
The year ahead is full of opportunities for businesses to stand out on LinkedIn, but success requires the right tools, strategies, and expertise. By trusting an experienced video editor, you gain a partner who can efficiently create impactful vertical videos, expertly repurpose your content, and help your brand stay ahead of the competition.
If you’re ready to make your LinkedIn video strategy the best it’s ever been, now is the time to invest in professional video editing. Your audience—and your business—deserve nothing less.
Would you like help with your LinkedIn video content in 2025? Let’s chat!
