For many leaders and teams in the corporate world, stepping in front of a camera can feel intimidating. You're not actors, after all, and being recorded doesn’t come with a handbook – at least, not one you’ve been given before.

But here’s the good news: you don’t need to be a professional actor or seasoned presenter to look polished, confident, and natural on camera. With a few simple tips and tricks, anyone can master the basics and even enjoy the process!

As we dive into 2025, LinkedIn remains a powerhouse for business networking and marketing, and video content is one of its most effective tools. But as video marketing evolves, so do the challenges of creating high-quality, engaging content that stands out in a crowded feed.

This year, vertical LinkedIn videos are set to take centre stage. With audiences increasingly consuming content on mobile devices, vertical formats provide a seamless, full-screen experience that’s impossible to ignore. For businesses, this shift presents a fantastic opportunity to capture attention—but it also raises the question: who should handle your video content?

If you’re weighing the pros and cons of producing videos in-house versus outsourcing to an experienced video editor, let’s break down why the latter is the smarter investment for 2025.

If you’ve ever browsed job boards or freelance gigs in the creative space, you’ve probably noticed something odd: many employers lump "video editing" and "motion graphics" into the same category, as if they’re interchangeable. Spoiler alert—they’re not. And as someone working in the industry, it’s a distinction that’s important to highlight for both creatives and employers alike.

January can be a tough month for freelancers. After the buzz of the festive season fades, many of us are left with quieter inboxes, slower workflows, and that lingering uncertainty about what the year ahead might hold. It’s no surprise that the so-called "January blues" can hit especially hard when you’re self-employed and reliant on projects to keep things ticking over.

January doesn’t have to be all doom and gloom. It can actually be a time of opportunity, reflection, and growth. Let’s dive into a few strategies to help you shake off those blues and start the year with purpose and positivity.

The Christmas/New Year period is a time for joy, family, and a well-earned rest—but for freelancers, it can also bring a unique set of challenges. As someone who works with clients across different time zones and manages projects year-round, I know firsthand how important it is to handle this period with care—for everyone involved.

If you work with freelancers, here are some essential things to keep in mind this festive season to ensure they feel valued, respected, and ready to jump into the new year with fresh energy.

It might seem a little strange for someone who spends most of their working hours creating videos, editing content, and designing eye-catching short-form media to not be active on their own Instagram, TikTok, or Facebook. After all, social media is where so much of the magic happens these days—it’s where businesses showcase their work, build connections, and market themselves. But if you’ve searched for my accounts, you might have noticed something: they’re pretty quiet.

One of the most exciting parts of my journey as a freelancer has been the unexpected opportunities to work on projects featuring celebrities and well-known names. For anyone in the creative industry, there’s a thrill when a recognisable face pops up in your inbox or on a piece of work you’ve been trusted to handle. But what’s even more rewarding is knowing exactly how these opportunities come about—and why they’re often far more down-to-earth than you’d imagine.

In any creative industry, the relationship between a freelancer and a client can make or break a project. Over the years, I’ve learned that the most successful collaborations happen when you’re not just working for a client but working withthem.

We all know that things don’t always go to plan. That’s life—and business. Tech glitches happen. Deadlines shift. Creative ideas sometimes miss the mark on the first draft. But what really matters isn’t the setback itself—it’s how you respond to it. And when you’re working with clients who trust you, who collaborate with you, and who see you as part of their team, solving problems becomes so much easier.

Freelance life often gets romanticised as the ultimate dream—flexible schedules, creative freedom, and being your own boss. And while that’s partly true, it’s not the whole picture. As someone who has been freelancing for nearly six years, I’ve experienced both the highs and the lows that come with being a sole trader. It’s a journey filled with rewarding moments, unexpected challenges, and everything in between.